Cursor's homepage was a placeholder for two years. The new version embeds a fully-working code editor with sample files above the fold. You can write code in it before you've decided whether to download anything.
PostHog rebuilt their docs this week. The new IA puts search front-and-center, the navigation tree got a real prune, and the dark mode is the rare one that's been actually designed for, not flipped via CSS.
AI meeting-notes app Granola pulled a 12-card bento grid off its homepage and dropped a working recording demo above the fold. The pitch is now: try this, in the browser, before you read a single feature bullet.
Hashnode's long-promised Notion-style block editor went live for all users this week. The interesting choice: they didn't try to clone Notion. They built blocks specifically for technical writing.
Ramp moved into AR this week with an invoicing product. The send flow is three screens. Most competitors take eight. Worth opening the inspector on.
Tailscale shipped a full UI overhaul of the admin console this week. The information density stayed the same; the visual noise dropped about 80%. A masterclass in restraint.
Week two. Five launches worth opening the inspector on, a note on what's happening to 'trusted by' logo clouds, and the start of an evergreen teardown series on sites everyone copies and most people get wrong.
Apple's product pages are the most copied long-scroll narrative pattern on the web. Every B2C hardware launch since the iPhone 4 has shipped some version of it. Almost none of them land. A teardown of what's actually happening on apple.com/iphone, why the long-scroll only works when the product can carry it, and which moves are stealable versus which require Apple's resources, control, and audience patience to pull off.
Notion's marketing site is the most consistent illustration-heavy product site on the web. The Roman-Muradov-style line characters, the friendly tone copy, and the soft warm palette are the most distinctive moves in B2B SaaS. They're also under pressure as the brand grows up. A teardown of what the illustration system earns Notion, what it costs them, and which moves are worth lifting if you're building a category-defining brand.
Most design newsletters round up screenshots and call it a day. WebTrends opens the inspector, reads the source, and writes about what the team actually did: type system, animation pattern, layout grid, the parts you can steal. One issue every Sunday: short teardowns on five-to-seven notable launches, one craft pattern of the week, one link roundup. No filler issues.
1500-ish words on a single recently-shipped site or app. Screenshots, a breakdown of what's working (typography, motion, IA, the small craft choices), what isn't, and 2–3 patterns you can lift into your own work. Not reviews. Not roasts. Closer to design crits with a working hypothesis.
Brand New covers identity work. Sidebar curates links. Designer News is a feed. We're long-form on shipped product UI specifically: the kind of work designers do day-to-day but rarely see other people's process on.
Editorial is by working designers who've shipped at small teams and large ones. We don't post bylines mid-iteration. Once cadence is locked, full author bios go up. Until then, attribute everything to WebTrends Editorial.
Eventually. Premium teardowns + interviews + a private Slack are the usual shape. We're not gating anything during the build phase. Get on the list now and you'll be there when the cadence is real.
One issue every Sunday. Each issue: 5–7 short teardowns on the week's notable launches, one deep-dive on a craft pattern, one link roundup. Holidays we skip; we don't ship filler issues to keep a streak.
The Sunday WebTrends: that week's launch teardowns, the craft pattern of the week, the link roundup, and one editor's pick from the archive. About 10 minutes to read.
First issue lands once we hit cadence we trust. Free during the build phase.