Linear’s homepage has been redesigned three times. Version 1 was a clean, nearly wordless dark page with a product screenshot centered on a near-black background. It said “this is a premium tool” without explaining why. Version 2 introduced the method narrative: the long-scroll page that walked through the Linear worldview before showing the product. It said “we have a perspective on how software teams should work” and the product is the conclusion. Version 3 (live now) says something the previous two versions carefully avoided: “here is the proof.”
The new homepage has data. Specific, real data: deployment metrics, lead time reductions, sprint velocity numbers. Numbers from named customers in cases studies that link out to full articles. This is a meaningful shift. Linear built its brand on worldview and taste; adding proof patterns risks feeling like they’re playing on the competitor’s court.
The way they’ve handled it is worth studying. The data points are embedded in the editorial flow rather than broken out into a “results” section. They appear inside the narrative as supporting evidence rather than as a feature checklist. A paragraph that argues “teams move faster when they’re not fighting their tools” is immediately followed by “the Figma team reduced their P0 resolution time by 34% in the first quarter.” The argument leads; the data follows.
The type system has also evolved. The Tiempos Headline / Inter pairing from Version 2 is still present but the display sizes have gone up (hero headlines are pushing 120px on desktop now) and the line-height has gone down (tracking tight enough that individual characters in the headline almost touch). The result is denser and more assertive than the previous version.
What’s not working: the mobile hero is compressed below the headline’s breaking point. On iPhone 14 Pro width, the 120px headline wraps onto five lines and the visual mass becomes claustrophobic. The desktop version reads as confident; the mobile version reads as crammed. This is a known hazard of display-size inflation and linear.app hasn’t solved it yet.